Monthly Archives: May 2017

BEHIND THE SCENES AT GIFFORD CIRCUS

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We were lucky enough to shoot our Spring Summer 2017 campaign at the fabulous Gifford Circus. If you haven’t heard of it, Gifford Circus is magical travelling circus that performs in London and the South of England from may to September every year. Their vision is of a miniature village green circus, bursting at the seams, packed, rowdy, tiny, a little band of performers who live nomadically, performing daily, engrossed in the serious business of making magic.

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Wild & Gorgeous arrived at Chiswick house one wet morning last summer armed with our photographer, samples and a few of our favourite models. 

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We were immediately made welcome and drawn behind the scenes of their magical, mystical world. In between shooting the campaign the children were coached in the art of juggling, dog training, hula hoop as well as leading and giant bison around the ring and helping Tweedy the Clown look after his chicken! The children had lots of fun and games playing hide and seek in the gypsy caravan, exploring the living wagons and dancing around the big top.

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Gifford Circus was the perfect setting for our circus inspired theme this summer and we are very grateful to them for be so warm, welcoming and generous in allowing us to peep behind the scenes for a day and get just a tiny taste of what it would be like to run away with the circus

We have a gift for you :

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 Watch our SS17 campaign video taken at Gifford Circus >

 

BRRRRitish Beaches

This season we have created some stunning styles perfect for families who have chosen to holiday this summer on chilly British beaches.

And to celebrate we are offering a competition to win a Brancaster Dress + Owen Shorts and Cy Towelling Top. Made from the softest cotton towelling we could source, they are the perfect water absorbing, warmth giving outfits for holidaying in the UK & Northern Europe.

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To enter the competition all you have to do is nominate your favourite British beach with a photograph and a simple sentence to say why you love it. It can be beautiful, poetic or funny, whatever takes your fancy.

Here are a few of our favourite beaches…

brea beach2“Brea beach is our favourite beach in Cornwall. There are acres of white sand and this is where we meet with friends to swim, picnic and see who can create the craziest instagram post.”

Lucy Enfield, co Director

 

sophie“Growing up in North Yorkshire our nearest stretch of stunning coastline was Alnwick and the great sweeps of beach around Dunstanburgh Castle and Bamburgh. We would either day trip or stay for a couple of nights eating locally sourced crab at Craster and surfing in the icy waves. Now the children are older we still enjoying going back there to remember the good times.”

Sophie Worthington, Co director

 

hannah“The picture is of me and my sister. I’m obviously burying her alive as good sisters do.  It was taken in 1999, I was 7 and my sister was 5. We went every year to Normans Bay camping with my grandma and grandad and all my cousins, it was a place we could all go together that wasn’t too far from home.”

Hannah Bromley, Design Assistant

 

alexiaAlexia Irvine, Production Manager 

jenny“My family love visiting North Berwick in Scotland where we have family. There is a particularly pretty beach in the town that is full of vintage shops and tea rooms where you can literally ‘walk on water’ via a store walkway that is immersed in water when the tide is high. The children love it and so do the grown ups!”

Jenny Leatham, Customer Services

The best of SS17 – here today, gone tomorrow…

No 1. Smoothie Suit. Relaxed, easy care playsuit perfect for active girls and out door adventures.SMOOTHIE

No 2. Mod Jumper. Classic fine merino jumper with signature mod emblem elbow detail. Cool calm and collected.MOD

No 3. Cherry Jumper. Kitsch sequin cherry jumper, cosy and playful with a nod to 80’s fashion.CHERRY

No 4.  Kingston Sweatshirt. Loving this super soft vibrant green sweatshirt with velvet touch lion motif. Cosy all over.KINGSTON

No 5. Hungary Dress. Vintage inspired, pure cotton voile dress with intricate embroidered detail. One for keeps.hungary

No 6. Skull Jumper. Pure cotton jumper with intarsia skull design and glinting gold tooth. Yo ho ho.
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No 4: Playtime Dress: Short, sweet, fun and full of life with fashion forward frill shoulder detail and cute fringing. The belle of the beach.playtime

No 5. Leaping Tiger T Shirt. Vintage vibe T shirt with original design and red ringer detail. Gets better the more its is washed and bashed up.tiger

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VINTAGE INSPIRED STYLE

Hungary Dress

Every season we draw inspiration from around the world and across time. From the vibrant colours of pop art to the smudged floral patterns of a rain washed English garden.

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One of our most loved inspirations however, is the the timeless beauty of Victorian vintage style. We love this Age of Innocence that works so well for children’s wear.

For Spring Summer 2017 our vintage inspired styles are fashioned from the softest cotton voiles in traditional hues of cream and pale blue grey but we have also created the same styles in hot pink to add interest and a contemporary twist.

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Details include sweet dresses for younger girls with fine smocking, embroidered detail and lace trims. We have also designed vintage styles for older girls using beautiful broderie anglaise fabrics with shirred waist detail. Probably our most loved vintage inspired style this season is the best selling Hungary Dress. Based on a stunning but fragile dress we sourced in Portobello Market on one of our many Friday rummages, it is made from pure cotton voile with intricate embroidery and shirred detailing.

Traditionalist will love to team these dresses, tops and skirts with classic Mary Jane shoes but they can equally well be dresses down with a pair of simple, slip on plimsolls.

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The soft complexions of babies call for muted colours and delicate details. For Spring Summer 2017 we have created a timeless collection of beautiful cotton baby dresses with fine lace trims and tiny embroidered flowers drawing on the memories that Lucy and I both have of our family hand me down dresses. We like to think that these lovely cotton baby dresses will be loved, worn and endlessly washed before being handed on down through the generations to come.