Monthly Archives: September 2016


We were delighted to wake up this morning to coverage of Prince George on the Royal Tour wearing our Wild & Gorgeous Harry Jumper. And doesn’t he look adorable?!

2016 Royal Tour To Canada Of The Duke And Duchess Of Cambridge - Victoria

We are especially thrilled as we rebranded from ilovegorgeous to Wild & Gorgeous only last month in order to introduce our very first boys wear collection…and so far it seems to be going down a storm.

We love this versatile jumper that looks great on all boys from 2 to 13. Prince George wore the Harry Jumper with blue loafers, shorts and a relaxed open neck.

At our studio shoot we shot it on our 5 year old model styled with the City Joggers for a relaxed urban look. But it was also snapped up by our 13 year old model who styled it himself with the Rex Trouser (rolled up to reveal a bit of bruised ankle), Cy Blazer and some bashed up white converse trainers. In our book all three looks are cool and we are delighted that this simple jumper can be worn and enjoyed by so many age groups.



If your have any pictures of your Wild & Gorgeous boys wearing the Harry Jumper please share it with us using : #mywildandgorgeousprince

2016 Royal Tour To Canada Of The Duke And Duchess Of Cambridge - Victoria

See more on The Huffington , Metro, The Telegraph,  Yahoo, or WhatKatesKidsWore


Knitwear Inspiration

We often use memory and personal anecdote when designing our collections and this is as true knitwear as any other aspect of the collection.

Some stand out pieces that this way of working applies to include the Josh Dress, Brave as a Tiger Jumper and the Bernie Waffle Jumper.

The Josh Dress is based on a fabulous 70’s design that we picked up in a vintage market somewhere in East London. The hood of the original was voluminous and it smelt of mildew but the shimmering lurex and shirred waist made it a stand out 70’s find. We modified and modernised our version of the dress to work for a child and now it is one of our favourite knitwear styles in the collection.

Knitwear josh dress

The Brave as a Tiger Jumper was inspired by a charming story that a friend disclosed to us. When his son first started primary school he was very nervous and unconfident and dreaded going in every morning. In an attempt to shore up his courage his father would write BRAVE AS A TIGER on his forearm each day. It was a reassuring little mantra that he could refer to throughout the day. We thought it would be a lovely idea to translate the idea into a Wild and Gorgeous jumper that every child could benefit from. As it happens the Brave as a Tiger Jumper has become a popular style with the teens as well as the younger boys. We all need a little helping hand now and again.

Knitwear brave

The Bernie Waffle Jumper is based on a jumper that my granny knitted for me way back when in the early 70’s. It was my favourite colour – orange (my sister had a purple one) and unbelievably thick and scratchy but I loved it and wore it relentlessly all through the winter months. The Bernie Waffle Jumper is much softer both in yarn and in colour (a lovely rustic khaki with a hint of red on the cuffs and hem) but retains that lovely chunky feel of a hand knitted Jumper. It is a traditional jumper given a modern twist.

Knitwear bernie

Teen Edit

It’s been 2 weeks since we rebranded to Wild & Gorgeous and we have been thrilled with the response so far. We’ve loved seeing our customers’ reaction to our new AW16 collection for girls and boys and we were especially delighted to see so many teenagers also loving the collection. We caught up with designers Sophie and Lucy to see how their teenagers have been styling our latest collection.

blog post teenage

Which pieces have your children snapped up from AW16? 

Sophie Worthington :

Rex absolutely loves the black and white striped skinny jeans, which he styled with a Che Guevara t shirt and a shaved head. He also loves the eponymous Rex Trouser which he wears rolled up to expose a little ankle and with trainers rather than formal shoes. He also snapped up the Sid Trouser which he wears with either a black Comme de Garcon t-shirt (yes, the boy loves a label) and the Wild & Gorgeous charcoal Hector Jumper.

Lucy Enfield :

Nell (13) has more or less exclusively chosen from the boys range this season. She particularly loves the trousers. The Rex Trousers she likes a little baggy, rolled up with trainers and a 8-9 dragon tee which is quite fitted. It looks super cool. Also on the trouser front she is loving the dragon trouser – which she took in the size down so they are a bit more fitted and short – she styles them with some messed up Chelsea boots. Then finally (she also wanted the tartan Sid Trouser and Striped Skinny Jean but I was limiting her!), the leaping tiger trousers which she preferred as a looser fit in the 12-13 wearing them lower on the hips.


Poppy (17) also has chosen from the boys collection. She doesn’t fit the trousers as we stop at 12-13 currently but loves the tee shirts and knitwear. She went for the red and white boys’ s courage tee, the dragon tee and rising sun tee. Of course these sit short as she is 17 …but they look fabulous. She is wearing them with the 12-13 Cord Skirt from the girls range or her own jeans. She also has the charcoal Hector Jumper and the red Brave as a Tiger jumper which she is loving the fit and feel of.

Archie (19) is furious as he doesn’t fit any of it but says he would wear pretty much all off it – so watch this space – maybe time to start considering going older?

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Why do they like them so much?

S.W : I think the trousers are just a little bit different from anything Rex can get anywhere else. They also fit him really well and stand out from the generic jeans that all his other mates are wearing.

blog post teenage2

How are they styling them?

L.E : They tend to go down a couple of sizes in the tee shirts so they are fitted and a little short. The trousers depends on the fit – Nell likes the Rex and the Leaping tiger looser but the Dragon shorter and more fitted. Trainers are the ubiquitous shoe choice.

Which pieces have you designed this season with teens/older children in mind?

L.E : Interestingly the Shanghai Dress which we designed for the older girl is currently one of our top sellers. It is made in our Japanese inspired original print with a shirred panel which sits on the hips and is cut mid thigh with a flutter sleeve.

Other styles include the denim pieces, tartan collection and the cord skirt and matching embroidered jacket which is cool with the black and white Lurex striped jumper. And of course the silver Starman Playsuit in honour of David Bowie is loved by the older girls.

shangai dress

 Which pieces can you wear at any age? 

 S.W : Definitely the trousers jumpers and t shirts…. I even had my 20 year old (slim) daughter reaching for the skinny trousers. She also bought a City Skirt and the Embroidered Bird Jacket. And I have been trying on the Ellie Coat on the quiet…Shhhh!