Over the last 10 years we have loved seeing your girls grow up in ilovegorgeous. We feel lucky to have been part of such special moments in your child’s life, from birthday parties to holidays in the sun and we love to see how you and your children style our designs.
Now we are delighted that both your gorgeous girls AND your gorgeous boys will be able to be in the spotlight as we rebrand to Wild & Gorgeous and launch our first boys collection. We hope that you will continue sharing your special moments with us on social media.
Share your own Wild & Gorgeous moments by tagging your Instagram, Twitter or Facebook photos with #MyWildChild @wildandgorgeousuk, for the chance of appearing in our page and winning a £50 gift voucher.
This month we re brand from ilovegorgeous to WILD & GORGEOUS. Lucy and I have been designing and delivering beautiful clothes gorgeous girls for 10 years. Established in 2006 from our respective kitchen tables we were delighted and amazed in equal measure by our early success with a sell out first collection and our second collection being snapped up by Selfridges and many other fabulous boutiques. Our aim was to provide something a little bit different for girls to wear. ILOVEGORGEOUS was created as a celebration of fashion and femininity and daring to be different. We experimented with unusual fabrics colours and trims and gained a solid reputation for designing iconic party wear. But we never tackled boys wear. Over time we discussed launching a boys collection we always came back to the same problem…would any self respecting boy be seen dead wearing an ILOVEGORGEOUS label? We thought not. And so for 5 years we deliberated over a rebrand but always retreated as we feared loosing the reputation and name we have so successfully established and also because we could not come up with a viable alternative. We toyed with NOTSOGORGEOUS (too negative), JUSTASGORGEOUS (indecisive and also ran), ILOVEHANDSOME (a bit wet), GORGEOUS GIRLS AND WILD BOYS (what a mouthful), even ILOVEGEORGE (just NO, said Lucy)…Until finally we came up with WILD & GORGEOUS and it felt so right. Retaining all that we love about our original name but adding a bit of wild into the mix. We love the idea that both boys and girls can be equally wild and equally gorgeous. They can also be wildy gorgeous and gorgeously wild.
Having designed all the packaging ourselves for ILOVEGORGEOUS we realised we needed to work with a top graphic designer to get the new branding just right. Out with the florescent pink logo and floral flourishes and in with soft grey, silver and a hint of florescent orange. We are delighted with the result and hope that it will showcase our first collection for girls AND boys to perfection.
This year marks the 100th Birthday of author Roald Dahl as well as the release of Dreamworks’ film adaptation of The BFG.
To celebrate we have partnered with Roald Dahl’s Marvellous Children’s Charity to host a Dahlicious Dress Up Day in our Notting Hill and Primrose Hill stores.
Come along to one of our stores on Saturday 10th of September dressed as your favourite Roald Dahl character for an afternoon of fun, treats, competitions and prizes, plus parents can take advantage of an exclusive 15% off our AW16 collection in store only.
Our Primrose Hill store will also be hosting a special reading of The BFG at 2pm. To register for the event please click here. There will be a voluntary donation to the charity upon arrival.
Need some inspiration for your costume? Check out Roald Dahl’s Marvellous Children’s Charity’s top tips here.
If you can’t make it to our Dahlicious Dress Up Day, there are other ways you can support the charity. With a few weeks of the summer holiday left, why not take part in The BFG Dream Jar Trail and competition. Fifty Dream Jars have arrived on the streets of London and beyond from 9th July – 31st August.
All you have to do is snap a photo with all four jars and send your pics to firstname.lastname@example.org to be in with a chance of winning some marvellous competition prizes including:
A Golden Ticket, providing FREE family entry to our sister charity: The Roald Dahl Museum and Story Centre
A Gift Card for the Odeon so you can see The BFG at any UK Odeon Cinema
Marvellous (surprise) goodies
If you do take part, don’t forget to share your photos on social media, Tweet @RoaldDahlFund or find them on Facebook. Marvin the Marvellous Crocodile will be judging the competition and the winner will be announced on 1st September. We’d also love to see your photos too so please tag us on your trail @ilovegorgeousuk (@wildandgorgeousuk).
Roald Dahl’s Marvellous Children’s Charity support seriously ill children and their families in the UK by providing them with the specialist care and nursing they deserve and we are delighted to be supporting them.