World Animal Day – Snurk x W&G Competition

1. What was the original inspiration behind SNURK?

We started back in 2007 as a charity project. We came up with the idea to make a duvet cover to raise awareness and money for homeless youngsters in the Netherlands.

The bedding was covered in a cardboard box print and we named it: Le-Clochard (“Sleep underneath a cardboard box, so a homeless youngster doesn’t have to”.)
Our project caught the media’s attention and we sold out quickly. We raised over 50.000,- euros with it for the Foundation SZN.
It was so cool, doing this independent project by ourselves, that we realized we wanted to continue making Clochard bedding, but also make more prints and try to make a living out of it.
We still have the cardboard bedding in our collection today.
2. How do you keep coming up with such great ideas?

Before SNURK I used to work as creative (writer) in advertising , so coming up with ideas has always been ‘my thing’. And before that I was a kid with a big imagination.. always cooking up weird ideas and plans, haha. Basically, what I do is I always keep my ears and eyes open in daily life. There is inspiration everywhere around me. Being surrounded by 2 young kids and a great city like Amsterdam also helps.

3. Do you have favourite design and why?

The astronaut will always be special to me. It was our first children’s bedset and we released it the day before our youngest son was born. The pictures of the Astronaut on our Facebook page went viral and within a few days, our webshop exploded. It was crazy busy. Every online design blog was writing about it…even news sites. It meant our breakthrough and the Astronaut kicked off a voyage for SNURK that went beyond our dreams.

4. What does the dream future hold for SNURK? 

If things were to stay exactly as they are now I would be totally happy, as we are in a great place, surrounded by great people, the result of ten years of hard work! But of course I can’t help dreaming (big) and I do have dreams of our new line of clothing Horizontal Wear becoming the world’s most favorite sleep & lounge wear.

5. If you were to choose a favourite product from Wild & Gorgeous what would it be and why?

I am a boys Mum so: the planet jumper. I love navy colored clothing, and I love simplicity with fun details …and well I’m a a sucker for Space themes. 😉

Wild & Gorgeous Women


Wild and Gorgeous have been making beautiful clothes for gorgeous children for 10 years. And for years we have been asked by mums, aunties and god parents to create something for them. Well this season we have done just that with a capsule collection of knitwear designed for women.

Made from the finest merino wool, each jumper has a signature Wild and Gorgeous sequin, intarsia or lurex detail.
The Sparkler, Ziggy and Scarlett Jumpers all have a longer length and are a great way to smarten up a pair of everyday jeans. Choose between the charcoal Sparkler with its splash of gold shoulder sequins, the classic red Scarlett Jumper with chic turtleneck and intarsia heat tattoo detail and the super cool black Ziggy Jumper with multi colour seqiunned eye detail.
The Ella and Abigail Jumpers are slightly more cropped in length and work brilliantly well with high waisted trousers and skirts. The Ella is super chic with its unusual and elegant square neckline, striped cuff and intarsia eye detail and The Abigail rocks a sportier look in soft greys and gold.
We hope you love them!
Sophie and Lucy


Autumn Winter 2017

As we launch our AW17 collection we took a moment to look over our shoulder at some designer brands to see what was emerging as this season catwalk trends. According to a recent Vogue report, we seem to have our finger firmly on the fashion pulse. Here are our top trends for Autumn Winter 2017 season.


As at Chanel this season we have plenty of classic styles created in shimmering metallics with embroidered and sequin star, planet and rocket details. 3:2:1…. Lift Off!


Balenciaga showed silver car mats made into mini skirts. We didn’t go quite that far but our super cute Biker Jacket, Speed Jeans and Hoodie and Biker Butterfly T shirt are perfect for a fashion fast track.


Both Stella Mc Cartney and Off White opted for tweeds, tartans and prince of Wales check. At Wild & Gorgeous we can never seem to get enough of checks with a passion for tartan with a hint of 80’s punk about it.


Velvety blues and blacks are big after dark themes this season. A shooting star, a shimmering moon, a black jumpsuit with glimmering gold sequins. All designed to light up the night sky with style.


Dior showed utilitarian denim boiler suits this season. Ours is super durable, comfy and easy to wear with a hint of glamour in the gold embroidered star detail.


We always love red for the winter season and it seems the Max Mara agreed sending reds of every description down the catwalk. Always a winner for winter season. So warm and comforting.


Ashish said it all this season with his sequinned jumper emblazoned with the slogan SAY IT WITH GLITTER NOT TWITTER. We couldn’t agree more. Heres a taste of what is shimmering at Wild & Gorgeous this season.

Come Visit Our Stores

With a new collection comes new shop windows, and we couldn’t be more thrilled with this season’s out-of-this-world display

As a long time collaborator with Wild & Gorgeous, we know we can always rely upon the brilliant creative talent of Mary Mathieson to make our shop windows burst into life. So, when we discussed the cosmic inspiration behind this season’s sparkling collection, Mary knew exactly the direction she wanted to go in.

Drawing upon our space iconography, Mary set to work creating fabulous props that compliment our cosmic theme perfectly. From shuttlecock shooting stars to a soaring, shimmering winged heart (a motif featured across our collection this season), it’s safe to say Mary reached for the stars with this installation…

With the help of Ottie, a budding visual merchandiser, the pair traded the bright pops of colour of our Spring/Summer campaign for the sparkling metallics and sequins of Autumn/Winter – better known as Party season. Spinning planets and twinkling stars were soon suspended in mid-air at our Notting Hill store, while a beautiful constellation was installed at Primrose Hill to create the backdrop for a very Wild & Gorgeous inky night sky.

We’ve showcased our beautiful Saturn Dress, and Planet Jumper and Stardust Skirt in our first window, teamed with our signature Sparkly Plimsolls and gorgeous Star Bag.

Our inspiration for AW17 is summed up in 2 words: COSMIC ROCKSTAR! As well as our celestial-inspired garments, expect to see sumptuous velvets, luxurious cashmeres and striking silver and gorgeous gold embellishment across our beautiful partywear, inspired this season by the colours and forms of a golden Autumn in Kyoto.

Boys go bold with statement embroidery across our Biker Speed range, embrace the adventurous with our animal intarsia and camouflage co-ordinates across our Into The Wild edit and channel Rock N Roll with tartans, pinstripes and music notes.

Welcome to Wild Gorgeous AW17 – it’s written in the stars!



Ever wondered what goes on behind the scenes at a Wild & Gorgeous studio shoot…? Well here’s a little snapshot of what went on backstage at our recent Autumn Winter 2017 studio shoot….
The first models arrive at around (yawn) 8.30am and go straight in to have their hair and make up done. As they are children we try to keep it simple and mostly just use cover up to disguise small blemishes or dark rings under the eyes. Over the years we’ve had to deal with models arriving with face scratches from their cat, recent bike accidents and bruises on their legs. They are kids after all!
Wild & Gorgeous shoots are very organised these days. Every model has pre allocated outfits and matching accessories. Time is short and we have a lot of styles to race through.
Some of our models have been with us for years (Ellis, now 10, started modelling for us when she was 2!) and so they really know what they are doing. A good model will race through the clothes and you know you will get a good shot in a matter of snaps.
This year we tried to have some fun little props on set. It makes the shoot more fun for the kids and gives us some flexibility on use of images. This season we had a few themes from, Autumn Adventures, to Biker Chic, School of Rock and, of course, the ultimate Christmas shot.
Its all hands on deck with Amandine our graphic designer pumping up helium balloons, designer Lucy making headbands out of maple leaves and red clothes pegs plus a host of other accessories. At some point we looked around to see that the mischievous models had wrapped out photographer Ian up in a bikers chain and plonked a top hat on his head.
This season we are about to launch a tiny capsule womenswear collection of knitwear. Just the dipping of a toe in the water. So at 4pm on the second day our gorgeous model arrived to have her hair and make one and to (gulp) slip into our AW17 women’s knitwear styles.
Its always exciting to see the whole team’s hard work over the last 6 months come to fruition and nothing illustrates this better than the shoot. 2 days of shooting and 2 days of editing later we have some great shots that really showcase the clothes. Everyone is happy!

Spotted! Wild & Gorgeous in the press.

We have been featured in many exciting and beautiful press pieces this season. Check out below a selection of our favourite pieces hot off the press…

MilK – Hidden Grace

We love this dreamy editorial of the effects of matter and movements featuring mix and match stripes, tiles and vitamin colours.

Products Featured: Stripe Polly Top, Stripe Pocket Skirt & Norfolk Top Red.

Little London – Swept Away

Jet, set and go on your holidays in style this summer with this vibrant feature – The pops of colour are perfect!

Products Featured: Chambray Shirt, Margot Dress, Studio 54 Dress & Max Shirt.


Baby London – Tutti Fruitti

A delicious selection of cherry-picked pieces including our sweet chambray denim baby bomber jacket with embroidered cherry detail.

Products Featured: Baby Denim Bomber Jacket


Hooligans – Fenced

A super cool athletic feature sporting our Cy Polo Shirt from the SS17 boy’s collection.

Products Featured: Cy Polo Shirt


BABiEKINS – Book of Manners

A smart, classic feature with a super cool edge. We love the way our SS17 collection has been styled!

Products Featured: Tamal Nehru Shirt, Hannah Jacket, Portabello Top, June Top & Margot Skirt.

Visit our press page for more lovely pieces we have been featured in here.

BRRRRitish Beaches

This season we have created some stunning styles perfect for families who have chosen to holiday this summer on chilly British beaches.

Some of our best seller: The Brancaster Dress and  The Owen Shorts and Cy Towelling Top. Made from the softest cotton towelling we could source, they are the perfect water absorbing, warmth giving outfits for holidaying in the UK & Northern Europe.


Share with us your favourite British beach with a photograph and a simple sentence to say why you love it tagging @wildandgroegeous #mybritishBeach. It can be beautiful, poetic or funny, whatever takes your fancy.

Here are a few of our favourite beaches…

brea beach2“Brea beach is our favourite beach in Cornwall. There are acres of white sand and this is where we meet with friends to swim, picnic and see who can create the craziest instagram post.”

Lucy Enfield, co Director


sophie“Growing up in North Yorkshire our nearest stretch of stunning coastline was Alnwick and the great sweeps of beach around Dunstanburgh Castle and Bamburgh. We would either day trip or stay for a couple of nights eating locally sourced crab at Craster and surfing in the icy waves. Now the children are older we still enjoying going back there to remember the good times.”

Sophie Worthington, Co director


hannah“The picture is of me and my sister. I’m obviously burying her alive as good sisters do.  It was taken in 1999, I was 7 and my sister was 5. We went every year to Normans Bay camping with my grandma and grandad and all my cousins, it was a place we could all go together that wasn’t too far from home.”

Hannah Bromley, Design Assistant


alexiaAlexia Irvine, Production Manager 

jenny“My family love visiting North Berwick in Scotland where we have family. There is a particularly pretty beach in the town that is full of vintage shops and tea rooms where you can literally ‘walk on water’ via a store walkway that is immersed in water when the tide is high. The children love it and so do the grown ups!”

Jenny Leatham, Customer Services

Sophie’s Sale Picks

If you haven’t already shopped for the summer take advantage of the fabulous reductions top up with some of my favourite styles this season… 

1. The Hungary Dress. Beautiful pure cotton voile vintage inspired dress with fine embroidery work. Definitely one to keep for the grandchildren.
2. Catherine Dress. Sophisticated high summer halter neck dress in our iconic Fiorucci inspired cherry print.
3. Billy Dress. Crisp, no frills, contemporary cotton blue and white stripe dress that is great for younger girls.
4. Wild & Gorgeous Bomber Jacket. Fashion forward denim boxer jacket with embroidered peace sign on the back. Says it all really.
5. Brancaster Dress. 70’s inspired hooded, towelling beach dress with elasticated waist. Definitely the chicest beach cover around.
6. Caribbean Dress. Robust halter neck rayon dress perfect for pack and go holiday wear.
7. Mina Dress. Gorgeous smock detail dress. Perfect for younger girls. Makes me think of the 60’s.
8. New Yorker Playsuit. The perfect high summer playsuit. Pure cotton crepe, non iron and easily washable. What’s not to love?
9. Cilla Dress. Full on over the top girly twirly dress with layers of chiffon and net. Easy to care for. Wear irreverently with flip flops or wellies.
10. Kingston Sweatshirt. I just love this bright green sweatshirt with velvet flock lion print. Adorable.
11. Dan Stripe Jumper. Pure cotton stripe jumper with high v neck. Easy to wear, easy to wash, breathable cotton jumper.
12. Circus Tee Shirt. I love a 70’s style ringer t shirt and this one is made from the softest pure cotton with a vintage circus print.
Shop the sale here.







Verry Cherry Recipe by Lizzie Loves Healthy

Lizzie King is mother of Jethro 9, Calypso 7 and Phoenix 3. She is a Nutritional Health Coach, an author, a graduate of Leith’s School of Cookery and founder of Lizzie Loves Healthy.

Coming from a big family even bigger on food, she’s been surrounded by delicious cooking and food all her life. She is known for making deliciously easy recipes, super healthy food for babies, children and families. All food is gluten and sugar free with dairy alternatives.To celebrate our cherry theme this season Lizzie has created this delicious, healthy recipe for Very Cherry and Almond Scones.YUM


 Very Cherry & Almond Scones



½ cup Buckwheat Flour

1 cup teff flour
(or use regular flour)

1 cup rolled oats

¼ cup almond slithers (sliced almonds)

½ cup (80g) dried, sour cherries, roughly chopped in half

2 teaspoons baking powder

1 tbsp ground almonds

Pinch sea salt

100 g melted butter

2 eggs

1 teaspoon vanilla bean paste

3 tablespoon raw honey

¼ cup (75 ml ) milk of choice


Combine flours and dry ingredients in a medium mixing bowl. Melt the butter with honey, stirring well and the milk. Tip into the bowl of dry ingredients along with vanilla paste. Bring together then turn out onto a floured surface. Roll out roughly with a floured rolling pin until about 1 inch thickness throughout. Use 2inch cookie cutters to press out your scones. Place onto a greased baking tray and scatter the top with some extra flaked almonds.


Find out more about Lizzie Loves : visit



We were lucky enough to shoot our Spring Summer 2017 campaign at the fabulous Gifford Circus. If you haven’t heard of it, Gifford Circus is magical travelling circus that performs in London and the South of England from may to September every year. Their vision is of a miniature village green circus, bursting at the seams, packed, rowdy, tiny, a little band of performers who live nomadically, performing daily, engrossed in the serious business of making magic.

gifford circus


Wild & Gorgeous arrived at Chiswick house one wet morning last summer armed with our photographer, samples and a few of our favourite models. 


We were immediately made welcome and drawn behind the scenes of their magical, mystical world. In between shooting the campaign the children were coached in the art of juggling, dog training, hula hoop as well as leading and giant bison around the ring and helping Tweedy the Clown look after his chicken! The children had lots of fun and games playing hide and seek in the gypsy caravan, exploring the living wagons and dancing around the big top.


Gifford Circus was the perfect setting for our circus inspired theme this summer and we are very grateful to them for be so warm, welcoming and generous in allowing us to peep behind the scenes for a day and get just a tiny taste of what it would be like to run away with the circus

We have a gift for you :

gifford competition banner

 Watch our SS17 campaign video taken at Gifford Circus >